There is a strange kind of irony when it comes to growing a healthy sense of self. It seems completely counterintuitive but the less we focus on ourselves the stronger and more true our sense of self becomes. We grow through focusing on other people, through diligently working on the task at hand, and through developing a deep sense of connection and care for the wider world around us. The more we let go of ourselves, the stronger and more stable our sense of self grows. We consider the benefits of spending our time looking outwards rather than in self-rumination, how this can impact our consumption habits and the notion that even small contributions may be able to result in lasting cultural shifts.